Hospitality Marketing Services

In the past, when technology had no influence on our daily lives, service businesses often used traditional marketing systems to advertise their service businesses through advertisements on television, radio, posters, and newspapers. However, this marketing method has the opposite effect today because technology and digital media have advanced to the point of interfering with traditional media, reducing the role and efficiency of marketing, until online media has become the main channel for advertising products and services in all business groups, including service businesses.

Although traditional marketing is not as effective and ROI-measurable as before, traditional marketing methods can still be adapted to suit modern marketing strategies for service businesses if they are planned and applied in line with online marketing methods. For this reason, we see many types of service business brands being able to achieve great success in this era, no different from other businesses.

An effective online marketing channel for service businesses

Facebook Marketing

Facebook is truly a platform that is suitable for service businesses, especially food and beverage businesses. This can be seen from the period when Thais had to stay home and customers were unable to come to use the services at the shop or see the advertisements and press releases of the service shops.

Presenting store news, services and promotions via Facebook is something that every brand must do to communicate these things to customers. Moreover, Facebook also has a strong point in its precise advertising system, suitable for presenting services and promotions to specific customer groups with specific interests. Service shops can set up ads to reach customer groups who are interested in the service business.

Instagram Marketing

Instagram is a platform that focuses on presenting interesting lifestyle content, photos and short videos. It is also a platform that brings together many celebrities, artists, online influencers and content producers. Service businesses can advertise through Instagram.

By using photos and short videos to present a credible image and attract customers to feel interested, including using influencers on Instagram to help present and review your services to make your services have a credible image, are accepted by real users, and help create a new customer base that has the opportunity to use your business's services.

Line Official Account Marketing

Over the past year, Line Official Account has developed a stable system, including many new services that are beneficial to service businesses, especially the Influencers system and the message sending system to followers of your service business account, allowing you to present services and promotions directly through fast and accurate messages.

In addition, with the behavior of Thai people who like to communicate through the Line platform, Thai customers are quite familiar and comfortable using Line to receive news from brands. For this reason, Line Official Account is considered another platform that service businesses should not overlook.

3d-seo-search-engine-optimization-concept-3d-rendering-png

Local SEO Marketing

Most service businesses tend to focus on targeting customers in their immediate area. Therefore, SEO with keywords that specify the location is a very effective online marketing strategy for service businesses and businesses that require customers to visit their physical locations.

This is because when customers search for keywords or locations for service businesses in their desired area, the search system will display a map of your service shop at the top of the general search results. This is a way to showcase your services and encourage customers to be interested in trying your services.