Meet the cannabis companies in Thailand
However, Thailand has yet to follow suit, as have Uruguay and Canada, the only two countries that have legalized recreational cannabis at the national level. The Thai government has made it clear that there are currently no plans to legalize recreational cannabis, despite growing calls for such a move from both domestic and international audiences. While some see this as a missed opportunity, it is important to note that Thailand has taken a more cautious approach to cannabis reform than most other countries in the world. The Thai government is particularly concerned with the medical benefits of cannabis, as well as its potential as an alternative treatment for patients. It has also been pushing for a green economy, supporting the growth of cannabis and hemp as cash crops.
That said, Colorado was one of the first states in the US to legalize recreational marijuana, and has collected over $1.6 billion in cannabis taxes and fees over the past six years.
(55,751,200,000 THB) As Thai tourism comes under fire due to the pandemic, the cannabis sector will demonstrate huge growth and revenue potential for both local farmers and the Kingdom of Thailand.
If you are looking for online marketing services for your cannabis business in Thailand and are looking for success in online marketing,
You've come to the right place at TBS Marketing. We are a professional online marketing service for cannabis businesses with experience in the cannabis industry in the United States.
We can help you get your cannabis business in front of your target audience and start generating income online for you in the cannabis distribution business. It is undeniable that the current cannabis business market is quite competitive.
Online Marketing Agency for Cannabis and CBD Distributors in Thailand
Dispensaries and CBD companies in Thailand have increasingly turned to online marketing to reach their target audience, with the legalization of medical cannabis in 2019 and the decriminalization of recreational cannabis in 2022. Many of these businesses are growing in Thailand, with CBD-infused products gaining popularity and recognition over the past year. However, traditional marketing channels such as television, radio, and print media are not yet effective enough to reach consumers and target groups of cannabis businesses. Online marketing is a very effective way to reach your potential customers in the future.
Thai cannabis dispensaries and CBD companies have increasingly turned to online marketing to reach their target audience, with the legalization of medical cannabis in 2019 and the decriminalization of recreational cannabis in 2022. There is a growing market for these products in Thailand, with CBD-infused products gaining traction over the past year. However, traditional marketing channels such as TV, radio, and print are not yet effective enough to reach cannabis consumers. Online marketing offers a more thoughtful and efficient way to reach your potential customers.
SEO services for cannabis and CBD companies
Any business that wants to succeed in the modern world needs to have a strong online presence. This is especially true for cannabis dispensaries, where due to legal restrictions on cannabis, many cannabis businesses often find themselves at a disadvantage when it comes to marketing and advertising.
However, there are effective ways to reach your potential customers online, the most important of which is search engine optimization (SEO). By optimizing your website for relevant keywords to your business, cannabis companies can ensure that their website appears near the top of search results. This is an effective way to attract new customers and effectively grow your business.
The core of cannabis business SEO remains the same. Ultimately, you just want to present your business as an authority in your area, and provide value and easy access to cannabis-related information on your website. Think about the semantic intent of your primary audience and optimize your website content and structure to effectively communicate information to your target audience.
At TBS Marketing, we are experts in cannabis SEO and can help you navigate the confusing world of entity and category associations to drive higher traffic and engagement for your cannabis business.
Here's an example for a Cannabis Real Estate Client in California, where we were able to attract and double our daily visitors in 3 months and quadruple our website traffic after 6 months, with average daily website visitors now increasing 11x over the course of the online marketing campaign.
Local SEO for Cannabis and CBD Distributors
Also known as Google My Business optimization for cannabis businesses, it is a service that helps your cannabis business appear better in Google Maps listings in search results. There are a number of ways to optimize your local SEO, but the most important thing is to make sure that your NAP (name, address, phone number) is consistent both in the directory and on your website. You also want to make sure that you have enough positive reviews, as these are one of the most important ranking factors for local SEO.
Another way to improve your local SEO is to create location pages on your website. These pages should include the correct NAP for your business, as well as relevant content about your company’s products and services specific to that area. If your business has multiple locations, you may want to create separate pages for each location. TBS Marketing can help you optimize your cannabis and CBD business’s local SEO and get your business ranked in the Map Pack so people can easily start to see and reach you.
Online marketing via SMM or Social Media for cannabis and CBD distribution companies
Social Media Marketing (SMM) is a great way to connect with your potential customers on a personal level. You can use social media to build relationships and credibility, showing your customers that you are a real cannabis business. The downside to SMM is that it can be time-consuming and expensive if you are not sure if you are promoting your business to your target audience.
Youtube and Tiktok are accessible video platforms, but unfortunately, Google isn’t very open to paid cannabis marketing in 2022. Google has banned services and products that are sold to facilitate recreational use of the drug.
On the other hand, Tik Tok is a bit more flexible if you focus on a lifestyle marketing angle, but you still can’t feature cannabis flower, e-cigarettes, glass bongs, and pre-rolled cannabis, as these are quickly taken down. Therefore, creative elements are important to promote your business, such as funny props and parodies.
LINE is the third most popular platform in Thailand after Facebook and YouTube, with 84% of internet users using the chat platform.
LINE’s advertising platform policy also opens up the most opportunities for Cannabis SEO companies in Thailand. As long as you have the necessary and valid licenses, you can advertise:
Cannabis or hemp leaves with evidence of cutting in Thailand
Ready-to-eat food or beverages (e.g. food prepared in a restaurant or coffee shop)
Food or beverages in sealed containers (e.g. made by SME, OTOP or factory)
Dietary supplements, herbal products, etc. that contain other components of cannabis (e.g. flowers, seeds, and extracts)
The big picture for cannabis social media marketing is tough, and we’ve only covered some of the main platforms out there. The best way to get accurate, real-time advice is to seek input and feedback from a cannabis social media marketing agency like TBS Marketing.
Social Media Marketing or Pay Per Click for Cannabis Companies
Google Ads is the most popular SEM approach, accounting for 90% of global search traffic. You can use Google Ads to reach a large audience quickly, and you can track results so you can see how well your campaigns are performing.
The downside to Google Ads is that it is limited in what it says about cannabis. Ultimately, they will not allow ads for products or services marketed to facilitate recreational drug use. And while violating their ad policies will not result in an immediate account suspension, they will follow a seven-day warning. So some nuances are necessary for it to work effectively, making a cannabis advertising agency an important step in planning your business. Similarly, Bing Ads has listed cannabis on its list of unapproved health and supplement products, so you are not allowed to run paid marketing on the Bing Network. With the two biggest options not working, CBD and cannabis-specific ad networks become a sensible option to reach your target audience. There are many options, and we recommend reaching out to our experts at TBS Marketing for up-to-date advice. As a workaround, programmatic advertising platforms like Outbrain provide a way to reach cannabis customers, and the Mantis Ad Network is a cannabis-specific display and embedded ad network that can be used on your website. However, most of these are global and rely on your Thai audience using global websites on the topic to succeed. We understand that these can seem overwhelming. So we want to emphasize that this is our specialty, so please feel free to submit a proposal and let us run an SEM campaign that will effectively drive customers to your business.
So how do you market your cannabis company in Thailand?
When it comes to marketing your cannabis company in Thailand, there are many hurdles to overcome. First and foremost, it’s important to remember that cannabis is still a controversial topic in Thailand, and there are laws that can land you up to three years in prison for complaining about the smell. Therefore, any marketing materials you create need to be careful and considered accordingly. It’s also important to consider the cultural context of Thailand when creating your marketing materials. What might be considered funny or edgy in North America might not be acceptable in Thailand.
For this reason, it is important to be cautious and avoid anything that could be considered offensive. Finally, it is important to remember that the Thai cannabis market is still relatively small, so care must be taken to ensure that marketing efforts target the right audience. By considering these factors, cannabis companies can successfully navigate the challenges of marketing your product in Thailand.
For any platform, with rules and regulations in place, our advice is to work on your Local SEO and Facebook Business Page to ensure a local presence from the start. SEO work targeting your keywords like “Cannabis Delivery Thailand” is a long-term investment, but since Google rewards better websites, the end result is a better structured website that is easier to use with more content around your specific topic. So SEO not only improves your traffic, but also improves the overall website experience.
