For those who are starting an online business and may be dreaming that one day I will definitely succeed, must have sales that exceed my target, must be worth millions because my product is excellent, good, unique, and no one else has it… But wait! How to make your online business successful It’s not just about having a product that you expect to sell well. It depends on many factors, and one of them is an effective marketing strategy.
One of the marketing strategies that we would like to introduce to you before starting an online business is “SEM” or if you want to call it by a longer name, Search Engine Marketing, that’s fine too. Now, many new business people may be curious about what SEM is, right ? Because most people are probably more familiar with the term “SEO”.
What is SEM?
SEM or Search Engine Marketing is a word that comes from combining two words to form a new word: Search Engine (searching for information on the Internet) + Marketing (marketing). When translated into Thai, it has an easy-to-understand meaning: marketing through search engines on the Internet by creating search terms or keywords related to products and services on our website. And whenever someone searches for the keywords we set on the search engine website, our web page will immediately show up. The search engines in this era that are most suitable for doing SEM are Google and Yahoo!
Since Google is the number 1 popular search engine in major countries such as the United States, Canada, England, Australia, and Thailand, Yahoo! is popular in countries such as Japan, Hong Kong, and Taiwan. Therefore, for businessmen who want to sell products on a worldwide scale, this is another important issue that you need to study as well.
Doing SEM in Marketing
SEM is online marketing on search engine results pages, whether on Google, Yahoo or other search engines, with the aim of getting target customers who already use search engines to find products and services to know about our products, services and website, in order to expand opportunities to sell our products and services in the future.
In addition, SEM (Search Engine Marketing) can be divided into 2 main methods as follows:
- Paid Search or Search Advertising is a part of advertising to make our website appear or be at the top of the search results on various search engine pages. And when customers search with the keywords that we have specified, they will see our website immediately without having to wonder if we can compete with our competitors in the market or not. As for the cost of advertising, it will only occur when someone clicks on our page. This method is called PPC (Pay Per Click).
- Organic Search or Natural Search, which uses marketing channels through SEO (Search Engine Optimization), the most popular method is to write articles related to products or services by inserting the keywords we want into the article so that it appears on the first page or at the top of the search results on various search engines when customers search with related keywords. This method can be done by business owners themselves, or if you want clearer results, you can consult with experts as well.
In today’s online business world, there are tens of thousands of sellers. Therefore, it may not be easy for those who dream of achieving success in this business. However, it is not difficult if you have a good enough marketing strategy. And we believe that doing SEM will be one of the important strategies that will allow your business to easily beat your competitors.
Source: http://www.am2bmarketing.co.th/online-marketing-tool/learn-simple-sem/
